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Paradigm Shift To Show Color e-Book Readers At CES

12/28/2009 02:32:15 PM Eastern

Boca Raton, Fla. - A pair of full-color e-book readers with
5-inch and 7-inch TFT displays will be introduced next month at International
CES by Paradigm Shift Sourcing and Manufacturing.

Paradigm Shifts new 7-inch e-book reader features Windows CE, a touchscreen interface and integrated Wi-Fi.Both units feature high-resolution panels with enhanced contrast
for ease of reading, and long battery life, the company said.

According to industry observers, full-color capability in e-books
is a requisite for their adoption by textbook publishers, which would give the
category critical mass.

Paradigm Shift's 5-inch model, No. EER-051, is compatible with
ANSI, UNICODE TXT, DOC, PDF, HTML, FB2, PDB and EPUB (non-DRM encrypted) e-book
formats. The unit also functions as an MP3 player and photo viewer, and has 1GB
of onboard memory plus an SD card expansion slot. The EER-051 will be available
in white, pastel blue, pastel periwinkle, pastel pink, black and silver case colors
and will carry a suggest retail of $150.

The 7-inch step-up model, No. EER-071WF, features the Windows
CE OS, a full touchscreen interface and integrated Wi-Fi, and adds optional DRM
encryption to the format compatibility of its smaller sibling. Paradigm Shift
says the unit's OS renders it a full ultra-mobile PC (UMPC) or tablet PC that
supports Microsoft Word documents and Excel and PDF files. The EER-07WF also
functions as a photo viewer, a Flash video player, and music player that
supports MP3 and MP4 files, while its Wi-Fi capability permits instant
cross-platform messaging via E-Buddy and direct access to YouTube through an
included widget.

 The EER-07WF also offers
2GB of internal memory and a T-Flash expansion slot, and will be available in
black or white at a $200 suggest retail.

The company, based here, said the e-books are part of its Techno-Gadget
Line, and will be distributed to major retailers throughout the United States
by Delstar Wholesale Electronics of Hallandale, Fla., beginning in late February.

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