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Panasonic Reveals 3D Production Equipment Deal With AEG Digital

4/12/2010 04:28:32 PM Eastern

Las Vegas - New Panasonic North America chairman and CEO
Joseph Taylor said Monday the company will help launch a steady stream of
original 3D television production from AEG Digital Media's L.A. Live by
providing 3D production equipment featuring Panasonic professional video
cameras and 3D displays.

AEG will acquire
and install the 3D HD equipment in their AEG Digital Media studios as well as
in other venues throughout the L.A. Live sports, residential and entertainment
district, Panasonic said.

The 3D production
platform will be managed by AEG Digital Media, which produces digital
broadcasts and managed Webcasts.

part of the deal, Panasonic will provide 3D professional video cameras, Viera
3D large-screen television sets, and production monitors and production training
in a broad expansion of its role as AEG's CE partner, Panasonic said.

outfitting of the AEG Digital Media facility will allow
AEGDM to create, produce and distribute music performances as well as boxing,
comedy and other original production in full 3D HD.

The fully
integrated 3D studio will enable smaller, more intimate performance
productions, and interviews with concert performers, and will also be available
for co-productions with outside producers and content owners who require a
fully supported 3D studio production environment.

3D television programs produced by AEG Digital Media from their L.A. Live
studios will be licensed to, among others, DirecTV's N3D channel, powered by
Panasonic, which is launching in June. N3D will offer a full lineup of movies,
sports, music and documentary programs and is the first full-time linear
channel broadcast entirely in 3D.

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