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Panasonic Kicks Off 3D ‘Avatar' BD Promotions

12/01/2010 10:19:00 AM Eastern
Secaucus, N.J. - It's Dec. 1, making it "Avatar" 3D Blu-ray Disc Day for purchasers of Panasonic Viera FullHD 3D plasma sets, via an exclusive promotion, previously reported by TWICE.

Panasonic said James Cameron's classic will be available exclusively with the purchase of 2010 Panasonic Viera 3D FullHD TVs through participating retailers nationwide beginning today.

The Panasonic 3D FullHD Ultimate Pack ($400 suggested retail) promotion features two pairs of rechargeable Panasonic 3D eyewear with the purchase of a Panasonic Viera VT Series or GT Series FullHD 3D plasma TV. 

The company said participating dealers will also be offering a Panasonic System Solution Bundle promotion through Jan. 1, 2011, which offers a Panasonic DMP-BDT100 3D Blu-ray Disc player ($250) or a $250 instant rebate toward the purchase of a Panasonic SC-BTT350 3D home theater in a box ($500) with the purchase of a Panasonic Viera VT- or GT-series FullHD 3D TV.

Both the 3D Ultimate Pack and System Solution Bundle promotions run simultaneously and offer the "Avatar" Blu-ray 3D Disc.

Panasonic is also offering current owners of 2010 Viera FullHD 3D plasma TVs (VT25 series, GT25 series, TC-P50VT20 and TC-46PGT24) who purchased their TVs between March 10 and Nov. 30 an opportunity to receive a complimentary copy of "Avatar" on Blu-ray 3D Disc via a mail-in request program. 

"As a leader in FullHD 3D technology, Panasonic is proud to be the exclusive source for the debut of the blockbuster movie 'Avatar' on Blu-ray 3D Disc," stated Shiro Kitajima, Panasonic president.  "Panasonic's line of Viera FullHD 3D Plasma TVs and Blu-ray 3D Disc players are the best way to enjoy this stunning movie in crisp, clear FullHD 3D the way the movie's creators intended it to be seen.  With that in mind, Panasonic has created a series of bundle promotions designed to give consumers the opportunity to bring the immersive world of 3D and 'Avatar' in 3D into their homes for the holidays.  We also wanted to recognize the early adopters who are so critical to new technologies with our Customer Loyalty Program so they too could enjoy 'Avatar' on Blu-ray 3D Disc with our compliments."

"James Cameron advanced a new chapter of filmmaking with 'Avatar,' and Blu-ray effectively captured the detail, emotion and nuance of his vision," stated Mike Dunn, 20th Century Fox Home Entertainment worldwide president. "Now the stage is set to launch the immersive 3D experience for the home that's only possible with Blu-ray 3D and has to be experienced with 'Avatar.' We are pleased to announce this exclusive arrangement with our partners at Panasonic, especially as they have a long history of involvement with ‘Avatar' from its development, during the theatrical release, the Blu-ray launch and now with ‘Avatar' on Blu-ray 3D."

The new promotions will also be showcased during the previously announced "Unwrap 3D Tour" going out to malls in 14 cities over a two-week period, starting today.

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