twice connect
careers

Panasonic Claims 100K Viewing Hrs. For Plasma

8/14/2008 02:23:00 PM Eastern

New York — Panasonic claimed its entire 2008 line of 1080p Viera plasma HDTVs are rated to last 100,000 hours before reaching half its original brightness.

The claim is based upon the U.S. average daily viewing time of 6.5 hours; Panasonic 1080p plasma HDTVs could on average take more than 42 years to reach half of their original brightness level.

“There has been a lot of misinformation circulating about plasma HDTVs and longevity, and we’re happy to once again set the record straight on the durability of Panasonic plasma,” said Robert Perry, senior VP, Panasonic display products. “Quite simply, our plasma TVs are built to last a very long time — as much as 100,000 hours to half their brightness. “

Panasonic quoted a recent report by J.D. Power and Associates and Market Force Information 2008 Television Retail Insights Report that a “high proportion of recommendations of LCD sets is primarily due to retail salespersons’ lack of knowledge regarding recent improvements in plasma technology.”

“Plasma HDTVs have a very strong track record of exceptional durability and lifespan,” said Perry. “Despite what consumers may hear from misinformed sources, plasma is the right choice for educated consumers looking for stunning picture quality and the ultimate big-screen viewing experience.”

In addition to its 1080p line of Viera plasma HDTVs, Panasonic’s current line of two 720p Viera plasma HDTVs is rated to last 60,000 hours to half brightness or 25 years at 6.5 hours per day, Panasonic said.