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Panasonic Accepts 3D Award

10/21/2010 10:52:41 AM Eastern

 Secaucus, N.J. - Panasonic said Thursday it has received
the International 3D Society's first Wheatstone Award in recognition of the
company's leadership in advocating for FullHD 3D TV, its development of
innovative 3D TV and video solutions, and its history of educating consumers
about the benefits of 3D TV.

Panasonic was given the honor during the International 3D
Society's Inaugural 3D Technology Lumiere Awards at Mann's Chinese Theatre in
Hollywood, Calif.

The Wheatstone Award is named for inventor Charles Wheatstone,
who invented the Stereoscope in 1838 and was also a respected educator about
stereoscopic vision and imaging.

The International 3D Society, of which Panasonic is a member, is
a community of 3D professionals dedicated to providing education and
advancement of the art and technologies of stereoscopic 3D.

Panasonic consumer electronics president Shiro Kitajima accepted
the award.

Jim Chabin, International 3D Society president, stated,
"Panasonic has been a visionary advocate for 3D, from building a partnership
with James Cameron for ‘Avatar,' to building consumer excitement worldwide."

"Panasonic is proud to be honored in this way by the
International 3D Society," Kitajima said. 
"We are committed to working with the entertainment industry, with
retailers and broadcasters to realize an end-to-end 3D TV world that extends
from how the content producers capture 3D to how consumers see 3D TV at home."

Panasonic has been a leader in the creation of end-to-end
standards and technologies to enable consumers to experience immersive Full HD
3D TV.

 In September, Panasonic
announced it will establish a new 3D Innovation Center in the U.S. to focus on
engaging with the entertainment and broadcast communities to enhance 3D
production technologies and work flow.

For more than 15 years, Panasonic has maintained an R&D
facility, Panasonic Hollywood Laboratory, in the Los Angeles area for the
development of entertainment-related technologies and ongoing liaison with
major studios for the development of the 3D Blu-ray Disc format.  Last year, the company established its
Advanced Authoring Center within Panasonic Hollywood Laboratory to work with
Hollywood studios to develop the 3D Blu-ray Disc format.