Minneapolis - Rock icon
Ozzy Osbourne, his wife Sharon, and teen star Justin Bieber will appear in Best
Buy's first-ever TV spot to run during the Super Bowl.
The commercial, shot
earlier this month at Universal Studios, is slated to air in the third quarter
of the Feb. 6 game. Best Buy said the pan-generational spot "will showcase
creativity and humor to millions of football and advertising fans throughout
"We're delighted to have
Justin and Ozzy help us tell the Best Buy story," said Drew Panayiotou, the
chain's U.S. marketing senior VP. "We know people have high expectations for
these ads, and Justin and Ozzy add a whole new dimension of fun."