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Optoma Adds $199 Pico Projector, Expands In Apple Stores

10/01/2009 12:01:00 AM Eastern

Milpitas, Calif. - Optoma introduced Thursday its third Pico-style
projector, which is positioned to hit a key price point of less than $200.

Optoma's PK 100

Model PK 100 ($199
estimated retail) is billed as a more
simplified version of the miniature DLP-based Pico projectors the company has
introduced in the past.

The new model is designed for
general purpose use and features composite-video inputs for connection to
similarly configured digital cameras, game consoles movie cameras and similar
devices.

The projector is expected to be
broadly distributed, especially through Optoma's online retail partners,
according to Jon Grodem, Optoma's product marketing director.

The unit features the same tiny .17
DLP DMD chip used in Optoma's earlier models, and is powered by three LED lamps (red, green
and blue) capable of outputting up to 11 ANSI lumens of brightness at a 1,000:1
contrast ratio.

The PK 100 will join the
previously introduced PK 101 ($229) and PK 102 ($249) models.

In related news, Optoma said Apple
has agreed to expand the distribution of the PK 101 model to up to 170 Apple
stores nationwide beginning in October.

The PK 101, which includes a
built-in 30-pin iPod connector, is said to be one of the only Pico-class projector
models certified for use with an Apple iPod, iPod Touch or iPhone multimedia
device.

It is currently the only Pico
projector carried through Apple stores.

Optoma originally began sell the
PK 101 through 27 to 39 Apple stores, Grodem said.

The expanded distribution will put
the tiny projector into more of Apple's larger footprint stores that stock a wider array of accessories
and iPod-related product offerings.

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