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Olympus Signs UW Imaging Distributor

9/12/2011 10:44:58 AM Eastern

Center Valley, Pa. - Olympus
said Monday it is now selling underwater camera equipment, binoculars and other
products through outdoor sporting goods distributor Indian Valley Distribution,
based in Harleysville, Pa.

Indian Valley has become a major player in the distribution of
underwater imaging systems to dive centers throughout North America.

Olympus said Indian Valley will focus on carrying its underwater
cameras and binoculars, considered "niche segments" of Olympus' accessory
business.

"It is important for Olympus to identify partners who share our
same goals and have the ability to provide our customers with first-class
service, support and a distribution network," said John McGuire, Olympus senior
marketing manager. "Indian Valley Distribution clearly complies with the
stringent criteria we identified to promote our outdoor products effectively
and to allow Olympus to move the business forward in this key strategic channel,"
he added.

The Indian Valley family of companies was established in 2003
with the premise of being "deliberately different."

The company started with the launch of Indian Valley Scuba, which
was distinguished for offering a broad multi-agency array of training opportunities,
along with carrying a wide range of product lines to offer a "one-stop"
shopping experience for customers.

Indian Valley is recognized by PADI as the No. 1 dive center in
the Northeastern United States, and was recently honored by the University of
Pennsylvania's Wharton School as one of the 100 fastest growing
Philadelphia-area corporations for the past two years.

"Indian Valley Distribution is truly honored to have been
selected by Olympus as a North American distributor of their underwater imaging
systems," said Sue Douglass, founding partner & CFO. "The brand perfectly
complements our existing profile of high-quality products for the discerning
photographer and will be available to customers through our established dealer
network."

"We believe Olympus offers the best equipment to capture
memorable moments for scuba divers, water sports enthusiasts, and outdoor
adventure and sports participants everywhere. This important selection helps
solidify the growth of the distribution arm of our business and furthers the
Indian Valley sphere of influence throughout the industry," she added.

Indian Valley Distribution said it will be contacting old and new
Olympus customers about new product opportunities.

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