Naperville, Ill. - OfficeMax will begin tests early next
year of in-store mobile departments that are staffed and operated by
The No. 3 office-supply chain will conduct the pilot in about
15 to 20 stores within the San Francisco market beginning in January.
Under the program, RadioShack employees will offer mobile
products and services including prepaid and postpaid wireless products,
accessories and service plans, and will assist in selling OfficeMax consumer
electronics products and services.
OfficeMax would be the third national retail chain to
outsource its mobile business to RadioShack, following Target and until
recently Sam's Club, which took the operation in-house in June.
"We are evaluating a range of strategic retail partnership
arrangements that will improve store productivity and make our stores a highly
attractive destination to our customers," said OfficeMax president/CEO Ravi
Saligram. "We are excited to bring in RadioShack's expertise in providing
wireless solutions and consultative sales expertise which will complement our
enhanced technology offering in our upcoming pilot."