Boca Raton, Fla. - Office Depot has overhauled its digital imaging assortment and
The office supply chain is now offering 24 digital camera models
from Canon, Kodak, Nikon and Sony, and is rolling out new fixturing to present
them. The new SKUs will also be available at www.officedepot.com.
The in-store displays group the cameras into four categories:
basic point-and-shoot, "advanced slim and stylish," "high zoom" and d-SLR. Plaques
describe the models' various features, including resolution, LCD screen size
and zoom capability. Office Depot said the setup was designed to help customers
"quickly and clearly select the digital camera that fits their individual
"Whether you are a small business in need of a camera for the
office, or a seasoned photographer looking for a professional-quality product,
Office Depot has a large assortment of digital cameras to select from," said
Steve Mahurin, the chain's merchandising executive VP. "With the expanded
product selection and simplified shopping experience, Office Depot customers
will find the product they want quickly and at a great value."