Port Washington, N.Y. -The NPD Group said it has signed a multiyear
information-sharing agreement with Adorama, a leading photo specialty retailer.
Under the agreement, NPD receives point-of-sale data from
Adorama, which will increase NPD's tracking coverage of the imaging retail
market and provide its partners with a more robust view of market activity.
As a member of NPD's retail panel Adorama will receive
access to NPD's information services for such product categories as digital
cameras, imaging accessories and consumer electronics. Adorama will become part
of NPD's panel this year.
"We are very pleased to be working with Adorama," said Don
Unser, group president, retail business group, NPD. "Working with Adorama will
allow us to not only deepen our understanding of the digital imaging
marketplace, but it will help us deliver a more comprehensive view of this