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NPD Offers Weekly Reseller POS Data

3/03/2009 09:49:00 AM Eastern

Port Washington, N.Y. — The NPD Group reports it is now offering commercial reseller point-of-sale (POS) data on a weekly basis.

Called NPD’s Reseller Weekly Tracking Service, it provides users with a view into a $23.4 billion a year technology product sales channel, and is the only industry source to do so with a weekly sales view, the company said.

NPD’s Reseller Weekly Tracking Service collects POS data from the leading direct market resellers (DMRs) and contract stationery retailers. Information is available at the category, brand and item level from the information technology, consumer electronics and enterprise systems industries.

“Now more than ever it is critical to identify what’s driving the market week by week as the changes are occurring,” said Karl Werner, NPD’s commercial technology president. “NPD’s Reseller Weekly Tracking Service allows our clients to monitor the evolving market and make informed and actionable decisions about new product launches and promotions, and keep a close eye on how pricing and sales trends are changing.”

For more information about NPD’s Reseller Weekly Tracking Service contact Charlie Camaroto at (866) 444-1411 or contactnpd@npd.com.