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NPD Group Launches New CE Tracking Service

8/08/2011 09:01:31 AM Eastern

Port Washington, N.Y.- The NPD Group has launched a new consumer tracking service for the consumer electronics
industry. 

The new tracker,
which surveys consumers from NPD's online panel of nearly 2 million participants, offers
the most comprehensive market research on consumer behavior and attitudes.

NPD's new consumer
tracker delivers a detailed view of the CE industry with:

  • improved survey and sampling methodology
    with increased transaction counts;

  • total market estimates aligned with NPD's
    point-of-sale data;

  • 30-day recall to ensure more timely and
    accurate responses from consumers;

  • monthly data points to clearly understand
    the evolving CE market:

  • new categories, services and measures such
    as e-readers, tablets, warranties, draw/close rates and enhanced purchase
    motivators.

"NPD's new
consumer tracker is positioned to give our clients a more precise picture of
the consumer electronics market," said Dennis Brown, group president at NPD.
"With NPD's consumer data clients will be able to better understand the
purchase process, the why behind the buy, and retailer performance -- all of
which will enable our clients to execute strategic planning and tactical
decision making."