Bentonville, Ark. - The NPD Group has reached an
agreement with Walmart to receive and analyze its point-of-sale information.
NPD currently receives information from over 900 retailers
representing 150,000 retail doors worldwide. The addition of Walmart data will
enhance this information and allow NPD to continue to expand its portfolio of
solution-oriented products and services.
Under the agreement, NPD will receive sales data from
Walmart U.S. stores and walmart.com. The agreement covers a broad set of
general merchandise categories spanning the following Walmart merchandise
units: Entertainment, Apparel, Home, Hardlines, and Toys, the research firm
NPD and Walmart are
working together to integrate Walmart information into NPD products, which are
used by thousands of decision makers at manufacturers and retailers to identify
high value market opportunities and monitor business performance.
"This agreement is truly a game changer for NPD and for the
industry," said NPD president/COO Karyn Schoenbart. "With Walmart data,
we will be able to provide our clients with world class information and
solidify our leadership position as the premier source of market insight in our
industries. We look forward to offering our clients the best information
ever for understanding their customers in order to drive better decisions and
grow their businesses."
"Our agreement with NPD will provide Walmart with deeper
insights into what consumers are buying and what they are looking to buy," said
Cindy Davis, executive vice president of Walmart global customer
insights. "We are sharing our point-of-sale information so that we're
able to identify opportunities sooner and work with our manufacturer partners
to develop more impactful customer-driven programs in the future."
Walmart will be using NPD as the primary provider of data
for the general merchandise categories tracked by NPD and NPD DisplaySearch as
a new supplier of forecasting analysis for the electronics team. NPD
recently signed an agreement with Sam's Club to receive point-of-sale information
from Sam's Club and samsclub.com.