twice connect
careers

Nook, Kindle Price Battle

6/21/2010 04:16:33 PM Eastern

New York - Barnes & Noble today introduced the Nook Wi-Fi and
lowered the price on its 3G Nook to $199.

Amazon followed these announcements later on Monday by reducing
the price of its 3G Kindle to $189.

The price juggling now taking place between Amazon and Barnes
& Noble is coming at a time when 24 percent of active readers, those who
read between one and five books per month, intend to purchase an e-reader this
year, according to a study from theconsumer electronics shopping and review site Retrevo. The firm found 13
percent of casual readers, those who read one book every few months, intend to
make an e-reader purchase this year.

About 9 percent of those surveyed already own an e-reader and 58
percent of the respondents had no plan to buy such a device this year.

Barnes & Noble's new Nook carries a $149 suggested retail
price, is Wi-Fi only, has the same color touchscreen as the older 3G version
and uses E-Ink. Other features include Barnes & Nobles LendMe technology
that lets customers share e-books with friends for up to 14 days and has Read
In Store that lets users browse complete e-books while in a Barnes & Noble
location.

PHOTOS
NATM Annual Meeting

Besides the usual business of planning out the

Ultra HD OLED TVs In IFA Spotlight

At IFA, all Ultra HD makers are quickly expanding

Jack Wayman, the Father Of International CES

Tributes continue to pour in for Jack Wayman, who

Nationwide PrimeTime 2014

Scenes from Nationwide PrimeTime buy fair held in