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Nintendo Cuts Wii Price To Under $200

9/24/2009 09:55:53 AM Eastern

Redmond,
Wash. - Nintendo officially confirmed wide
speculation that it will drop the price of its popular Wii video game console
by $50, to a less-than-$200 suggested retail, effective Sept. 27.

The price move keeps step with competitive gaming systems - the
PS3 from Sony and Xbox 360 from Microsoft - which also recently slashed prices
to levels starting at $299 and $199 (for the Xbox 360 Arcade version),
respectively.

The Wii system features a motion-sensing Wii Remote controller,
Nunchuk controller and Wii
Sports
software.

In announcing the cut, Nintendo flagged attention to a series of
upcoming games for the Wii platform, including Wii
Fit Plus
, launching on Oct. 4, and the multiplayer New
Super Mario Bros slated for
Nov. 15.

Nintendo will also offer in select cities a series of sampling
events called "World of Nintendo."
The program kicks off Oct. 2 in Long Beach, Calif.

World of Nintendo events are scheduled to take place in Long Beach, Philadelphia
and New York
throughout the month of October.

"Our research shows there are 50 million
Americans thinking about becoming gamers, and this more affordable price point
and our vast array of new software mean many of them can now make the leap and
find experiences that appeal to them, whatever their tastes or level of gaming experience," said Cammie Dunaway, Nintendo of America's sales and marketing
executive VP.

Meanwhile, Sony recently revealed that it has launched a series
of nine TV spots in support of the
PS3, following its price cut on Sept. 1. The company said sales rose 300
percent over the first three weeks of the price cut, compared with the prior three
weeks.