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Nikon, Ritz Team For Green

4/22/2008 02:50:00 PM Eastern

Melville, N.Y. — Ritz Camera and Nikon have teamed up for a “green” promotion with a special-edition Coolpix and the promise of reducing consumer’s “carbon footprint.”




When a consumer purchases a special-edition green Coolpix S52, Ritz will make a donation to Carbonfund.org.

When a consumer purchases a special-edition green Coolpix S52,

announced earlier this month

, Ritz will make a donation to Carbonfund.org. The effect of the donation, Ritz said, would make the consumer “carbon neutral” for one month by off-setting 1.91 tons of carbon dioxide.

According to the company, the goal is to remove 40,000 tons of carbon dioxide from the environment through Carbonfund.org’s tree planting efforts.

The “eco-green” S52 is the first camera Nikon has offered up for an environmental promotion and will be available while supplies last. It will be sold exclusively through Ritz for $249.