twice connect

NEW Taps Social Media

11/13/2009 09:30:37 AM Eastern

Sterling, Va. - NEW, a leading provider of extended-service
contracts and product support, has launched a series of online forums where
consumers can find shopping tips and troubleshooting advice on popular CE

The social media efforts include Shopper Savvy (, a
consumer-focused advice blog offering holiday shopping tips, retail and
industry trends, and product care and troubleshooting suggestions for products
that receive the most calls by NEW's
customer-care team.

The company has also added a consumer section to its recently
revamped corporate Web site at,
which features a shopping advice, facts about service contracts and
manufacturer warranties, and other helpful information.

Earlier this fall, NEW established several Facebook fan pages to
enhance communications with consumers, employees, the industry and the general
public, along with corresponding Twitter accounts. In addition to providing
educational information about the evolution of extended-service contracts, the
tools will provide online readers and buyers with helpful shopping tips and
troubleshooting advice for the most popular CE and appliance products.

 "We understand that
consumers want to save money, need information fast and don't want their daily
routines interrupted," said NEW
marketing director Jamie Breneman, who also contributes to the Savvy Shopper blog. "And after 26
years of working with the world's leading retailers to help millions of their
customers with product repair, replacement, and product support, we have some
valuable insight to share with consumers, and these tools will help us directly
educate them in new ways."

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