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NAVTEQ Data Selected For Fujifilm GPS Digicams

6/07/2011 03:07:43 PM Eastern
Singapore - GPS maps provider NAVTEQ said today Fujifilm has selected its map data and points of interest (POI) content for inclusion in new GPS-enabled digital cameras.

NAVTEQ data is offered in Fujifilm's FinePix F550EXR and FinePix XP30 camera models with built-in GPS functionality.

NAVTEQ map coverage spans across 85 countries in six continents. The map features POI information in over 50 categories including restaurants, tourist attractions, shops and hotels.

Both FinePix models will recognize camera locations and display them, either as longitude and latitude, or by place name. A tag is then placed on the image which, when using place names, can easily be searched for, enabling users to quickly find shots of a specific location or point of interest.

Once images are found using the search function, users can create photobooks using a Photobook Assist function.

Fujifilm said characteristic functionality is also provided by the Photo Navigation function in the FinePix F550EXR and FinePix XP30, where a user can retrace their steps back to where a photo was taken.

For example, if a user takes a photo at a restaurant that they would like to return to, the location can be searched for using the location data embedded with the image. Additionally, the location data can provide the user with the distance and directions needed to travel from their existing location to the destination.

"We are thrilled to be working with Fujifilm to take their imaging experience to the next level, beyond the traditional point and shoot functionality. They understood the importance of location from early on and recognized how this can help differentiate their product," stated Rich Shuman, NAVTEQ Asia Pacific sales senior VP.
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