twice connect

Navigation Study: What's Driving U.S. Consumers 

1/14/2010 12:47:04 PM Eastern

Chicago - More people use portable
navigation devices (PNDs) than in-dash navigation systems, but users of in-dash
systems use their system more often, according to a U.S. consumer survey
released by Navteq.

In its survey, the digital map and traffic-information
provider found that navigation use has grown to 48 percent of U.S. consumers, up
from only 22 percent in 2006. The statistics include the use of PNDs, in-dash
navigation, and cellphone-based navigation. Another 48 percent said they are
familiar with navigation systems but haven't used one.

In a separate survey, Navteq also found that no matter
what type of device is used, consumers use it more often if it's equipped with
real-time traffic updates. Forty-eight percent of U.S. navigation users said
they use their current navigation system more often than they did before they
had access to real-time traffic, the company said.

In a third survey, Navteq found that two-thirds of
cellphone users in eight countries want a mapping service that delivers driving
and walking directions.

NATM Annual Meeting

Besides the usual business of planning out the

Ultra HD OLED TVs In IFA Spotlight

At IFA, all Ultra HD makers are quickly expanding

Jack Wayman, the Father Of International CES

Tributes continue to pour in for Jack Wayman, who

Nationwide PrimeTime 2014

Scenes from Nationwide PrimeTime buy fair held in