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Navigation Study: What's Driving U.S. Consumers 

1/14/2010 12:47:04 PM Eastern

Chicago - More people use portable
navigation devices (PNDs) than in-dash navigation systems, but users of in-dash
systems use their system more often, according to a U.S. consumer survey
released by Navteq.

In its survey, the digital map and traffic-information
provider found that navigation use has grown to 48 percent of U.S. consumers, up
from only 22 percent in 2006. The statistics include the use of PNDs, in-dash
navigation, and cellphone-based navigation. Another 48 percent said they are
familiar with navigation systems but haven't used one.

In a separate survey, Navteq also found that no matter
what type of device is used, consumers use it more often if it's equipped with
real-time traffic updates. Forty-eight percent of U.S. navigation users said
they use their current navigation system more often than they did before they
had access to real-time traffic, the company said.

In a third survey, Navteq found that two-thirds of
cellphone users in eight countries want a mapping service that delivers driving
and walking directions.

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