Phoenix —CEO of MTX Audio Loyd Ivey called on the 12-volt industry to continue to promote and offer dealer support programs despite the recession.
The company said it will hold its second annual Fight Night in Mixed Martial Arts, (MMA) during International CES, with the ever-effervescent Ivey, claiming, “I say ‘Damn the torpedoes, full steam ahead’… Just because the economy is firing torpedoes on our industry doesn’t mean we should change course. If you turn away from a torpedo in the water, you expose the broad side of your ship.”
He added, “We have been through times likes this before and our MMA event at CES will show the industry that we are prepared to fight and win.”
The invitation-only event will be held at the Riviera Hotel & Casino’s Royale Pavilion on January 9 at 7 pm with details at www.mtxmma.com/MTXCESFightNight.