Libertyville, Ill. - Motorola
Mobility is stepping up its visibility with the Sunday debut of a Super Bowl
commercial promoting its Xoom Android-based tablet.
The 60-second commercial will appear during the second
quarter of the Super Bowl XLV telecast.
The spot, entitled "Empower the People," is promoted as
embodying "Motorola Mobility's commitment to developing intuitive technology to
help simplify, connect and enrich people's lives."
The Xoom will be the first device running the Android 3.0
Honeycomb operating system designed specifically for tablets, the company said.
"The Super Bowl offers a special opportunity to connect a
broader consumer audience to our new company, brand and devices as the most
watched and celebrated sporting event of the year," said CMO Bill Ogle. "Our
new ad featuring Motorola Xoom demonstrates how people have more options to
connect with each other, in a very personal way, through technology."
The company is hyping the upcoming ad in a YouTube video
called "Goodbye 1984,"
which takes a swipe at Apple's dominance of the tablet industry