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Monster Pairs With Spike TV For Vets

New York — Monster is teaming up with Spike TV for a camouflage version of its DNA headphone. 11/02/2012 10:46:00 AM Eastern

New York — Monster is teaming up with Spike TV for a camouflage version of its DNA headphone.

The model will be sold exclusively through Best Buy beginning on Nov. 12 (Veterans Day), and is part of Spike TV’s “Hire A Vet” campaign, which encourages companies to hire veterans and provides resources to help to do so.

According to Monster, the limited-edition DNA design is the “exact military digital camouflage design worn by [U.S.] troops.” A portion of the proceeds from all sales of Monster DNA Camo model will go to three groups that are partnering with the “Hire A Vet” campaign: The Wounded Warrior Project, IAVA and Got Your 6.

The DNA line is part of a partnership between Monster and Viacom.

 

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