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Monster Going Into Storage With New Brand

11/02/2011 11:21:09 AM Eastern

Brisbane, Calif. -
Monster announced it will be entering the storage category under a new brand,
Monster Digital.

The cable and headphones
manufacturer said it signed a long-term licensing agreement with SDJ
Technologies. Few details were given, but Monster said it would debut its first
products at the Consumer Electronics Association (CEA) CES Unveiled event in
New York next week. 

SDJ Technologies is a
manufacturer of flash-memory storage devices.

Head monster Noel Lee
said in a statement that Monster would support SDJ with distribution, training,
marketing and customer service.