Molyneux replaces Stan Glasgow, who will take on the newly created role of Sony Corporate America innovation and entrepreneurship group senior advisor.
Molyneux will relocate to San Diego, reporting to Kiyoshi Shikano, Sony Corp. global sales and marketing officer, and to Tokyo headquarters senior executives for non-sales and marketing activities.
Educated as an electromechanical engineer and having steered the company's Central and South East European Electronics (SCSE) operations to market share successes within a highly diverse population base since 2007, Molyneux will now take the reins of a U.S. electronics business that has struggled in its quest to return to the top of the U.S. television and personal electronics categories.
In the U.S., Molyneux will be responsible for consumer and professional devices, networked products and the services groups.
He had overseen similar businesses for SCSE in 20 countries, and helped the operation emerge as "a leading innovator of best marketing, sales and operational practices" within Sony, on the way to becoming a top 10 revenue contributor to the global electronics business.
"He has faced enormous challenges and, through a steadfast focus on the consumer, as well as innovative and inspirational leadership, has achieved growth in both profits and market share," Sony Corp. chairman and CEO Sir Howard Stringer said of Molyneux. "He knows how to lead, to win, and I am very pleased that he will bring his considerable, proven skills to SEL, and also further our mission to expand our global management team."
Molyneux is credited with creating a new business model for SCEC's consumer and professional products to engage the region's diverse consumer population and increase operational efficiency to drive business.
He joined Sony in 1987 as a sales engineer to develop untapped business for the semiconductor and component unit in the U.K. Over the next 10 years, in both sales and marketing positions, he expanded that business across Europe and led Sony to the No. 1 market share position in several related areas, including magnetic and optical-drive technology. Before that, he was a customer support engineer for Hewlett-Packard for two years.
From 1997 to 2007, while based in the U.K., his responsibilities had been expanded to include manufacturing, systems and related software, core technology and retail peripheral products. He led Sony's entry into the computer peripheral retail market and played a pivotal role in Sony's expansion into component supply for the mobile phone market.
In his new role, Glasgow will also hold the title of chairman of Sony Electronics and will report directly to Stringer.
Glasgow was named president and CEO of Sony's Electronics in the U.S. in March 2006 -- the first American to hold the position in nearly 10 years.
Stringer said Sony will now leverage Glasgow's "wide-ranging professional experience to help fuel the company's future revenue and profit."
He will be assigned with developing strategies and business plans for potential growth areas that can benefit from Sony's specialized competencies, technologies and knowledge, the company said.
Prior to his role as head of SEL in the U.S., Glasgow was president of Sony Electronics Consumer Sales Company, where he managed the retail and online sales operations and strategy in the United States. Before that, he was Sony Electronics information technology products division senior VP. He joined Sony in 2001 as computer displays VP.
Before joining Sony, Glasgow spent more than 20 years in Hong Kong managing operations, as well as mergers and acquisitions, throughout Asia for both General Electric and Capetronic, a worldwide OEM display company.
"Stan has been a strong and inspired leader, especially during the past two years under nearly unprecedented global economic turbulence," Stringer said. "He made difficult choices that, ultimately, made Sony Electronics in the U.S. more efficient and better positioned to regain momentum. Stan's dedication and professionalism has been a key part of the company's ongoing global transformation, and we are delighted that he will now apply his entrepreneurial skills to help drive new business opportunities for Sony."