twice connect
careers

Mobile Phones Becoming Shopping Tools

11/12/2010 11:30:15 AM Eastern

New York - A recent survey found that 59 percent of U.S. mobile
phone users will use their phone to do some holiday shopping.

The survey of 1,000 adult consumers, conducted in October by the
Mobile Marketing Association and Luth Research, found the primary use for mobile
phones during the holiday season will be for locating where a gift is sold and
price comparisons.

The study also said that 25 percent more people would use their
phone for holiday shopping in 2010 compared with 2009.

The poll found 64 percent of those asked would use their mobile
phone before going to the store and 12 percent would use it in response to TV,
newspaper or a billboard advertisement.

Other key findings:

  • Asians, Hispanics and adults 25 to 34 years old were the most
    likely demographic to use their phone to a great extent for holiday shopping.

  • 13 percent would use their phone to purchase or pay for gifts.

  • A mobile phone would be most useful for shopping for movies,
    music, CE products and books.

 

PHOTOS
ProSource Meeting Filled With Optimism

San Antonio — Optimism reigned at ProSource’s

Ingram Draws 500 To Spring Vendor Expo

Scottsdale, Ariz. — Ingram Micro Consumer

CEA Holds ’14 Digital Patriots Dinner

Washington — CEA held its annual Digital Patriots’

8 Technology Accessories For a Greener Earth

An Earth Day review of Earth-friendly products, by

BrandSource Shows Diverse Product Selection

BrandSource’s Summit show at the Marriott World

Scenes From Toy Fair

By Lisa Johnston

ADL Honors Morales, Bilas, Paull, Weedfald At Annual Dinner

New York — The Anti-Defamation League’s National