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Mizco Signs Canadian Deal With Curve Distribution

9/17/2010 01:57:19 PM Eastern

Avenal, N.J. - Mizco International has signed an exclusive Canadian distribution agreement with Curve Distribution Services for its entire line of iEssentials and Cellular Innovations mobile technology accessory products.

 According to Sam Mizrahi, executive VP of Mizco
International, the agreement marks a major step forward in the company's drive
to significantly expand sales throughout Canada.  The agreement is
effective immediately.

"For most of the last 20 years, we have focused our efforts
on building out our core United States customer base," Mizrahi said.  "And
while we certainly have new goals and objectives to realize here in our home
market, it is time that we take the next step forward in our North American
marketing plan.  This agreement with Curve Distribution Services will help
us to significantly and quickly penetrate the entire Canadian market with our
iEssentials and Cellular Innovations product lines.  With this agreement,
Canadian retailers will now be able to offer their customers a combined product
line that exceeds more than 1,000 individual SKUs."

Headquartered in Calgary, Alberta, Curve Distribution
Services is a full-service sales strategy, distribution, and logistics planning
and support company that meets the needs of a variety of consumer electronics
accessory manufacturers in the following product categories:  cellular,
BlackBerry and smartphones; iPod and related Apple products; headphones; cases
for all types of electronic devices; and Bluetooth products.

Mizco commented that further strengthening the impact of the
distribution agreement announced today is the fact that Curve last year
announced a strategic alliance with ReSource Group Canada, a CE sales and
marketing agency.  The firm has grown to become Canada's only national consumer
electronics sales agency with 18 sales representatives across the country,
Mizco said.

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