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Mitsubishi, Vudu To Kick Off Joint TV Promotion

7/13/2009 09:51:11 AM Eastern

Irvine, Calif. - A new promotion from Mitsubishi Digital Electronics America starting July 16 will offer a Vudu HD set-top box free along with $50 worth of movie credits for the purchase of most Mitsubishi TV models.

Frank DeMartin, Mitsubishi marketing VP, confirmed the promotion to TWICE, saying the Vudu box and movie credit offer (a $200 value) will be available through all authorized Mitsubishi retailers, and will run through Aug. 10.

"We simply wanted to provide a value-add bundle other than Blu-ray, something new and exciting for our retailers," DeMartin said.

Vudu has relationships with every major U.S. movie studio and with more than 40 independent studios and distributors, providing access to more than 2,000 HD movie titles. The services makes movies, TV programming and video games available through both rental and purchase options. Titles are purchased or rented for download to a hard drive in the box, individually, with no monthly fee.

The Vudu collection is constantly updated, and newly released movies from major studios are available on the same day as the DVD is released.