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Mitsubishi, ESPN Sign On To DEG 3D Group

10/19/2010 03:08:53 PM Eastern
Los Angeles - The Digital Entertainment Group (DEG) said Tuesday that ESPN and Mitsubishi  Digital Electronics America (MDEA) have signed as members of its 3D Working Group.

"ESPN and Mitsubishi will provide invaluable expertise to the DEG's Home 3D initiatives," stated Ron Sanders, DEG president and president of Warner Home Video. "We're excited to hear their unique perspectives on this immersive new technology."

ESPN was among the first program providers to operate an exclusive 3D network.

ESPN has produced several 3D domestic telecasts in 2010, and the network has developed best practices for utilizing the technology in live game applications enabling streamlined workflow operations, adjusting 3D camera positioning, performing transmission tests and gauging fan reaction to a 3D telecast v.s a traditional telecast.

ESPN 3D is available in the United States to approximately 45 million households and has carriage agreements with AT&T U-verse, Comcast and DirecTV.

It will launch soon on Time Warner Cable. Sony was named the first official sponsor of the network in January.

Mitsubishi Digital Electronics America (MDEA) has been selling 3D-ready TVs since 2007, and was the first to demonstrate 3D TV at retail more than two years ago.

The 2010 product lineup represents the fourth generation of 3D-ready TVs from MDEA.

The company's large-screen 3D DLP Home Cinema TVs are based on DLP technology, which is 1,000 times faster than other display technologies, providing for a more realistic, sharper 2D and 3D viewing experience, the company said.

 
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