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Mitsubishi, ESPN Sign On To DEG 3D Group

10/19/2010 03:08:53 PM Eastern

Los Angeles - The Digital Entertainment Group
(DEG) said Tuesday that ESPN and Mitsubishi 
Digital Electronics America (MDEA
) have signed as members of its 3D
Working Group.

"ESPN and
Mitsubishi will provide invaluable expertise to the DEG's Home 3D initiatives,"
stated Ron Sanders, DEG president and president of Warner Home Video. "We're
excited to hear their unique perspectives on this immersive new technology."

ESPN was among the
first program providers to operate an exclusive 3D network.

ESPN has produced
several 3D domestic telecasts in 2010, and the network has developed best
practices for utilizing the technology in live game applications enabling
streamlined workflow operations, adjusting 3D camera positioning, performing
transmission tests and gauging fan reaction to a 3D telecast v.s a traditional
telecast.

ESPN 3D is
available in the United States to approximately 45 million households and has carriage
agreements with AT&T U-verse, Comcast and DirecTV.

It will launch
soon on Time Warner Cable. Sony was named the first official sponsor of the
network in January.

Mitsubishi Digital
Electronics America (MDEA) has been selling 3D-ready TVs since 2007, and was
the first to demonstrate 3D TV at retail more than two years ago.

The 2010 product
lineup represents the fourth generation of 3D-ready TVs from MDEA.

The company's
large-screen 3D DLP Home Cinema TVs are based on DLP technology, which is 1,000
times faster than other display technologies, providing for a more realistic,
sharper 2D and 3D viewing experience, the company said.

 

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