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Mitsubishi Bows Wide 3DTV Line At CEDIA

IRVINE, CALIF.

— Mitsubishi Electric Visual Solutions
America and its sister presentation products
fivision will bring a range of 2011 3DTV offerings to
CEDIA Expo 2011 ranging from new front projectors
to a monster 92-inch rear-projection set.

Among its CEDIA highlights will be the new midrange
3D 1080p HC7800DU DLP front projector that
uses Texas Instruments’ latest .65-inch DLP DMD
chip with 1,920 by 1,080 resolution of 2D and 3D images
and quiet 25dB operation.

The projector lists a 5,000-hour expected lamp life
in low mode, and produces 1,600 lumens of brightness
and up to a 30,000:1 (full on/full off) contrast
ratio.

It also supports 3D Frame Rate Conversion, a new
high-speed frame reproduction technology with minimized
crosstalk or distortion.

The HC7800DU will be available through authorized
Mitsubishi dealers in November at a suggested
retail to be announced later.

It includes the company’s two-year limited parts and
labor warranty.

Meanwhile, the company’s recently introduced Diamond
series HC9000D 1080p FullHD home-theater
projector ($10,000 suggested retail) is based on SXRD (Sony’s LCoS imaging engine) technology.

“We’ve heard that this is the year of 3D,” said Wayne
Kozuki, MEDA presentation products division product
manager. “But Mitsubishi has been selling 3D-ready TVs
since 2007, so it’s the home entertainment industry that
is finally catching up to us.”

The projector will present 2D and 3D images at screen
sizes exceeding 100 inches, creating a true theater experience
using three 1080 SXRD chips.

Mitsubishi’s adaption of the display will present highbrightness,
high-contrast (up to 150,000:1) images
using a six-piece, 17-cluster extra-low dispersion lens
structure, with minimal chromatic aberration and highly
accurate color reproduction.

An auto-iris function sets the optimal aperture according
to each scene, while the display engine’s 120Hz
refresh rate yields smooth transitions of rapid motion
scenes.

A wide range of powered lens shift (100 percent vertical
and 45 percent horizontal), and a 1.8x powered-zoom
range enables easy installation in complicated room
configurations.

Inputs include two HDMI 1.4 ports, and an RS232 port
for connectivity with third-party remote operations. It features
a 4,000-hour lamp life in low conservation mode.

The company’s Visual Solutions unit will showcase a
number of 2D/3D 1080p rear-projection sets, including
the 92-inch behemoth that was given a sneak peak at
International CES and several buying group meetings
before recently hitting the market.

The unit will emphasize its “Go Big” strategy, which
aims to make its large-screen TVs the de facto standard
for immersive 3D home entertainment.

New models include cinema-like DLP TVs ranging
from 73 to 92 inches, along with Mitsubishi’s 75-inch
LaserVue, set powered by a laser-light engine.

Mitsubishi’s new Diamond 840 series, which includes
the aforementioned flagship 92-inch 3D DLP Home Cinema
TV, comes with a range of new enhancements and
upgrades, including a Clear Contrast Screen that is said
to produce deep blacks and colors, Immersive Sound
Technology (IST) that uses a 16-speaker array to present
Dolby Digital 5.1 surround sound system and a pair of
wireless subwoofers from Polk Audio.

The sets, along with 740 series and the LaserVue
model, also include iPod/iPhone connectivity, and integrated
connected TV functions with apps for a variety of
streaming video services, among other multimedia options.

Current suggested retail pricing for the lines are as
follows: 640 series 3D DLP TV, 73 inches, $1,599;
740 series 3D DLP Home Cinema TV Series 73 inches
($2,099) and 82 inches ($3,499); Diamond 840 series
73 inches ($2,599) 82 inches ($4,199) and 92 inches
($5,999).

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