New York - Microsoft will not have a keynote speaker at International
CES or have a booth during the 2013 show.
| Microsoft's Steve Ballmer giving the 2010 CES
The news came in a blog written by Frank Shaw, Microsoft's VP of corporate communications, earlier
Electronics Association (CEA) confirmed the decision in a prepared statement,
saying, "Both CEA and Microsoft have agreed that the time has come to
end this great run."
Shaw said the
company had been pondering its CES participation and stated in his blog, "We'll
continue to participate in CES as a great place to connect with partners and
customers across the PC, phone and entertainment industries, but we won't have
a keynote or booth after this year because our product news milestones
generally don't align with the show's January timing."
The CEA statement
said Microsoft's "plans for the 2013 CES are not yet finalized, they
will not request the Central Hall exhibit space that they have used in past
CEA added, "Given
the huge success of the 2012 CES, with more than 1.8 million net square feet of
exhibit space (the second largest show floor in our history) and more than
2,700 exhibitors, we have received expressions of interest for that space from
the long waiting list for Central Hall exhibit space [and] exhibitors will
choose space for the 2013 CES during the 2012 show, and in past years available
Central Hall exhibit space has sold out within hours."
This will end a
20-year run Microsoft has had with CES. Founder and former CEO Bill Gates
pre-CES keynotes were a much anticipated event as he frequently brought in
famous guest stars and revealed many of Microsoft's newest products. Gates gave his first keynote in 1994, its last in 2008.
retired this duty fell to CEO Steve Ballmer, who will deliver the final keynote
on Jan. 9 at the Venetian Hotel.
CEA noted, "Microsoft is an important member of CEA and we
wish them all the best as they evolve their plans for new ways to tell consumer
stories." - Additional reporting by