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MEGA Group Launching New Lines At Vegas Furniture Show

1/20/2011 03:28:46 PM Eastern

Las Vegas - MEGA Group
USA will be showing an expanded mattress program at next week's Las Vegas
Market.

The group, a furniture,
appliance and CE buying organization for independent dealers, will occupy a
5,000-square-foot exhibit space in Building B-1154 at the furniture fair, where
it will introduce a new foam and latex specialty line for its Paula Deen Home
by Serta mattress collection, as well as a new private-label mattress-protector
program under the DreamHaven label.

MEGA and other buying
groups have urged CE and white-goods members to add bedding to their
assortments as a high-margin adjunct to their core businesses. Mattresses are
also a fixture at larger CE/majap chains, including NATM dealers Conn's and ABC
Warehouse.