Germantown, Tenn. - MEGA Group USA,
the national buying group for independent appliance, electronics, furniture and
bedding dealers, has enhanced its web marketing efforts with a new search
marketing and display ad program.
The program, dubbed MEGA WebAdvertising and
powered by Netsertive, is designed to drive increased local sales opportunities
and targeted online exposure to MEGA members by providing technology-driven,
high-performance online marketing, the group said.
Through powerful online and display
campaigns, MEGA WebAdvertising connects member dealers with their local,
purchase-ready consumers, MEGA stated, while
Netsertive's patent-pending "learning engine" proactively funnels
qualified sales leads for the retailers' products by targeting consumers
through contextually relevant websites and directing them to the nearest
"Our focus has and will always be to
support our dealers at the local level, helping them increase awareness, drive
traffic and generate sales of their individual stores in their markets," said
MEGA president Rick Bellows. "We launched MEGA WebAdvertising as another tool
for the independent retailers to use to grow their business and positively
impact their bottom line. MEGA WebAdvertising's Internet search engine
advertising, digital display ads, re-marketing and social-media services are
designed to put the member at the forefront of all marketing efforts, giving
them the power to succeed in their retail trading areas."
The new program joins MEGA
WebFronts, the group's four-year-old website marketing initiative that was
updated with a more robust premium version last March. WebFronts Premium Plus
sites provide unlimited product catalogs, advanced merchandising and pricing
tools, an unlimited dual shopping cart and quote-request system, advanced search
engine optimization (SEO) techniques, automated rebate centers and product-comparison
capabilities for the appliance, furniture, mattress and bedding, electronics,
and lawn and garden industries.
MEGA noted that its Premium Plus SEO
techniques "provide abundant product content and expertise in the display of
that content such as auto-generated site maps, meta tags and customized SEO
text that will help member sites to show up in a wide array of organic,
relevant local searches."
Added Bellows, "Our members have the
online strategies needed for their store to show at the top when consumers are
searching for product online. These programs are designed to spotlight our
members' stores and increase their brand preference in the minds of their
MEGA, based here, also provides its
1,600 members with products and services including group vendor programs,
custom advertising and marketing services, consulting, store merchandising and
information technology support aimed at driving floor traffic, improving sales
and profits, and enhancing operating efficiencies. For more information, visit www.megagroupusa.com.