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McIntosh Taps Luxury-Goods Marketer As VP

6/22/2010 04:48:14 PM Eastern
Binghamton, N.Y. - D&M brand McIntosh has appointed a sales and marketing executive from multiple luxury-goods industries to the new position of sales and marketing VP.

McIntosh's new sales and marketing VP, Linda Passaro
The new hire, Linda Passaro, "has been instrumental in building luxury brands and driving sales for leading global companies such as De Beers, Montblanc, Baume & Mercier and Longines," the company said.

She will report directly to McIntosh President Charlie Randall, who said Passaro "brings to McIntosh a wealth of experience in the high-end world of luxury brand marketing.'

The new VP "has a proven record of success in leading sales and marketing teams to business profitability, identifying trends, analyzing competitive brand positioning and crafting effective core brand messaging," Randall added.
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