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McIntosh Launches ‘Luxury' Website

4/01/2011 03:41:05 PM Eastern

Binghamton, N.Y. -
McIntosh Laboratory launched a new "luxury lifestyle" website on Friday.

The site, which is
currently available in English, but will be followed by seven other languages
over the course of the next two months, is designed to provide a virtual guided
tour through the unique McIntosh experience, the company said.

McIntosh said showing
its products in attractive environments can be viewed as a reflection of the
company's new direction, "demystifying the world of prestige audio, simplifying
the decision-making process, and making it a ‘must have' for discerning
consumers who appreciate the finest in life."

The site will show the company's
contributions to music milestones, such as how it helped create the audio
experience for the Woodstock concert in 1969, and provided the Grateful Dead
with their "Wall of Sound" in 1974.

The site has a video of
the Binghamton, N.Y., factory, showing what goes into the making of each
product, as well as a dealer locator.  

Shoppers can interact
with the site by comparing products, creating wish lists, asking technical
questions, or downloading the McIntosh AP1 Audio Player.

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