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Maxell Upgrades Distribution System

2/17/2004 12:15:00 PM Eastern

Fair Lawn, N.J. — Maxell Corporation of America said today it will upgrade its supply-chain logistics through a partnership with Nippon Express U.S.A. for warehousing and distribution operations.

The enhanced logistics and distribution system, with warehousing facilities strategically located at the Port of Los Angeles and in Columbus, Ohio, will be finalized in May.

'Logistics and supply-chain effectiveness have become a mission-critical aspect of the customer satisfaction equation,' said Hideaki Numoto, president of Maxell Corporation of America. 'Implementing the advanced services of a dedicated and state-of-the-art supply-chain specialist will allow Maxell to provide best-in-class response rates and overall service to meet and exceed the expectations and demands of today’s sophisticated retail and end-user customers.'

Maxell added that during the next several months it will transition the distribution of its products to Nippon Express’s world-class logistics systems, technology and network.

Maxell is a full-line manufacturer of digital media products, and markets digital tape and disc-based recording media products for consumer audio, video, camcorder and data storage applications.

The company also manufactures and markets a wide range of consumer battery products, as well as a full line of care and maintenance accessories, headphones, hands-free headsets and label kits.

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