Fair Lawn, N.J. — Maxell Corporation of America is sponsoring mtvU’s Best Film on Campus (BFOC), a new online community site offering student filmmakers opportunities to showcase their work.
The sponsorship includes television spots across the network in addition to organic Maxell integration within BFOC programming and online content.
The online video hub gives students the opportunity to submit original movie shorts to compete for a development deal with MTV Films, as well as appearances at the Tribeca Film Festival, on mtvU and mtvU.com. The inaugural “Best Filmmaker on Campus” award winner was announced during last year’s televised MTV Movie Awards.
The on-air portion of the Maxell campaign will hit mtvU’s on campus network, broadcast to 750 U.S. colleges with a combined enrollment of more than 7.2 million.
“The mtvU Best Film on Campus program gives college students unique opportunities to showcase their film talent,” said Cheryl Severini, Maxell senior marketing manager. “Our sponsorship represents Maxell’s long history in the entertainment business while also supporting the next generation of film makers.”
The campaign’s Web component includes Maxell brand presence on the BFOC online video hub and branding elements on the network’s e-newsletter, The Procrastinator. The sponsorship also involves sampling opportunities on 50 college campuses and film schools.
Maxell’s online initiatives have increased in the past year including a recently launched online store for the company’s iconic “Blow Away Guy” logo merchandise, including posters and apparel. The company has also extended its national print advertising campaign with a new series of ads that run through March in FHM, Rolling Stone and Stuff magazines.