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Marantz To Market Snell Speakers

12/05/2005 12:11:00 PM Eastern

Itasca, Ill. — Marantz will take responsibility for sales and marketing of the Snell speaker brand, effective Jan. 1, 2006, when it will relinquish sales and marketing responsibility of the Mordaunt-Short speaker brand.

The shift comes after Marantz parent D&M Holdings acquired Boston Acoustics, which also owned Snell. U.K.-based Mordaunt-Short plans to find a new U.S. distributor.

Kevin Zarow, Marantz’s marketing and product development VP, will assume the title of marketing VP of Snell. Recently, Zarow assumed the title of Escient marketing VP. Escient is also owned by D&M and will exhibit in Marantz’s International CES booth, where Snell will also exhibit.

Zarow called Mordaunt Short a “great brand” and noted that Snell’s greater focus on custom installation fits in with Marantz’s custom-oriented distribution. Snell offers a greater selection of custom installed speakers than Mordaunt-Short, he noted.