New York - Macy's will
provide in-store demos of Kinect, the new motion- and voice-sensor interface
for Xbox, at 13 stores beginning July 15.
The demos are part
of an aggressive back-to-school program, including new fashion collections,
designed to position the department store chain as a shopping destination for
tweens, teens and college coeds.
Macy's will use
the demos as traffic drivers, but will not carry Kinect or Xbox 360 consoles.
The company will
also give away 30 Kinect interfaces from Aug. 12 to Sept. 10 through a contest
on its forthcoming teen fashion and pop-culture microsite, Mstylelab. The site
will also host the launch of the in-store demonstrations.
Macy's carries a
limited in-store CE assortment that's comprised largely of digital cameras and
iPods. It's largest electronics selection can be found at its flagship Herald
Square store in Manhattan, where local CE specialist J&R Music and Computer
World operates a J&R Express shop.