Ramsey, N.J. - M. Rothman & Co. has been appointed by
Sony Electronics as its distributor for mobile electronics for northern New Jersey,
Westchester and Rockland counties, upstate New York and New England.
"We are delighted to
add the Sony Mobile brand to our portfolio of fine mobile products," said Larry
Appelblatt, M. Rothman's mobile electronics division VP. "Sony is one of the
most recognized brand names in the world. We look forward to merchandising it
to our growing dealer network."
As part of the introduction of the line, which began earlier
this month when shipments were sent to the distributor, Appelblatt said that
retailers that sign up to carry the line will have the SZV100V1 component of
Sony's satellite radio unit be discounted, those dealers buying five speakers
or woofers will get the sixth for free, and the distributor will provide
materials to retailers to promote the Sony Mobile line.