twice connect
careers

Loewe, SonicBlue End U.S. TV Agreement

10/22/2001 02:00:00 AM Eastern

Santa Clara, Calif. — SonicBlue and Loewe agreed to end their U.S. TV marketing and distribution agreement.

The German manufacturer of high-end TVs will begin to market its products in the U.S. under a wholly owned U.S. subsidiary, effective January 1, 2002.

Sensory Science originally negotiated a three-year marketing and distribution agreement for Loewe products, before SonicBlue acquired that company earlier this year. The agreement expires at the end of this year.

Loewe said that starting a U.S. sales organization was the best way to ensure future sales growth and to build the Loewe brand in the United States. SonicBlue, meanwhile, is focused on building its own brand name with a range of digital products it has added to its portfolio through a spate of recent CE company acquisitions. Loewe, based in Kornach, Bavaria, has not yet selected a site for its U.S. sales headquarters.

PHOTOS
NATM Annual Meeting

Besides the usual business of planning out the

Ultra HD OLED TVs In IFA Spotlight

At IFA, all Ultra HD makers are quickly expanding

Jack Wayman, the Father Of International CES

Tributes continue to pour in for Jack Wayman, who

Nationwide PrimeTime 2014

Scenes from Nationwide PrimeTime buy fair held in