Rancho Cucamonga, Calif. -
Linder's Furniture, the Southern California home furnishings and consumer
electronics chain, will open its first superstore on Feb. 1 as part of a major
expansion this year.
The 50,000-square-foot showroom, located here in a former Wickes
Furniture site, represents a new direction for the company, which plans to focus
on the superstore format.
Linder's seven current showrooms range in size from 25,000 square
feet to 50,000 square feet. The Garden Grove,
Calif.-based company also maintains two outlet centers.
According to board director Tom Campbell, the expansion reflects management's
confidence in a strengthening U.S.
and Southern California economy. "We feel good
about the economy and the industry," he told TWICE. "The economy is turning
around, and it's the right time and the right place to pick up some real
said CE will continue to play a major part in the company's presentation and product
assortment, where it presently represents more than 10 percent of the sales
mix. "Furniture is a good vehicle for screens," he noted.
The Home Entertainment Source member currently carries lines by LG,
Mitsubishi, Panasonic and Yamaha. Campbell
added that Linder's CE sales were up last year, led by its LG business which rose
60 percent in 2009.