City, Calif. - Linder's Furniture,
the Southern California home-furnishings and
consumer electronics chain, opened its second superstore in as many months on
Saturday, bringing the store count to 11.
Located here in
the Palm Desert area, the 130,000-square-foot
facility supplants the company's Room Express outlet in this market and
continues its new superstore strategy. Linder's opened its first superstore, a
50,000-square-foot showroom located in a former Wickes Furniture site in Rancho Cucamonga, in February.
According to company
director Tom Campbell,
the grand-opening weekend drew huge crowds that bought out all Mitsubishi 3D TV
inventory and drove sales to twice the retailer's projections.