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LG Unveils New Flagship Smartphone

9/05/2012 08:00:00 PM Eastern

SEOUL, SOUTH KOREA – LG Electronics provided more details about the flagship quadcore smartphone that it built from the ground up with three other LG companies to deliver longer battery life, a thinner profile and a brighter display compared with previous LG models.

The Android 4.0 phone, called the Optimus G, rolls out first in Japan, followed in September in South Korea and later in other unnamed markets worldwide.

The phone will be among the first LTE-equipped quad-core smartphones, and it will feature Qualcomm’s Snapdragon S4 Pro Processor with 1.5GHz quad-core CPU. The Qualcomm processor features Asynchronous Symmetric Multiprocessing, which enables each core to power up and down independently to improve battery life.

The phone is 0.33 inches thick, its display is a 4.7-inch WXGA True HD IPS+ display with a high pixel density of 320 ppi (1280 by 768 pixels).

The phone is the company’s first smartphone to be equipped with G2 touch hybrid display for touchscreen panels developed by LG Innotek and LG Display. The display is thinner than current touchscreen panels and offers no diffused reflection for clearer and sharper visibility, even outdoors. The technology eliminates the gap between the glass and the LCD panel in traditional touchscreens to deliver a touchscreen panel that’s 30 percent slimmer than previous LG displays.

The battery uses high-density technology to deliver more power because it runs 60 percent more efficiently, LG said.