Englewood Cliffs, N.J. - LG
Electronics officially kicked off its fourth year as a corporate sponsor of
the NCAA Men's Basketball Final Four in New Orleans next month.
The company will host a number of fan events providing hands-on
opportunities with LG's latest consumer electronics products, home appliances
As a central part of the effort, LG's "Home Court Challenge" will
take place on April 1 at 2 p.m. CT at Bracket Town in New Orleans and will celebrate
one of the best rivalries in sports history: Duke vs. Kentucky from the 1992
To mark the milestone contest, Center Court will be transformed
into an LG model home where Bobby Hurley from the Duke '92 team and Travis Ford
from the Kentucky '92 roster will go head-to-head in a variety of household
chores while their actions are scored by CBS Sports analyst Greg Anthony.
The LG House in the event will feature washing machines with
TurboWash technology that saves 20 minutes per cycle and LG's super-capacity
French-door refrigerator offering the largest capacity in its class at 31 cubic
Other highlighted products will be LG's Cinema 3D Smart TVs with enhanced
2D to 3D conversion technology and passive glasses 3D viewing and the LG Nitro
HD 4G LTE smartphone that delivers new levels of speed and features from a 4.5-inch
HD IPS display. The Nitro is powered by AT&T's 4G LTE network and includes a
1.5 GHz processer.
In addition to calling the contest, Anthony will also appear in
LG's "Do March Right" TV commercials
that will begin airing this month within March Madness coverage on CBS,
TBS, TNT and truTV.
The company has three TV spots that were developed to drive
consumers into stores, "which is a request from many of our retail partners
right now," said James Fishler, LG Electroncs marketing and go-to-market senior
VP. "In stores, we will also have a variety of product promotions including buy
and LG Nitro 4G LTE phone and get a free Bluetooth headset called The Tone, or
a value on pedestals for laundry or Blu-ray players and soundbars for TVs."
Purchasers of qualifying LG smartphones, Cinema 3D TVs or LG major
appliances will also have the chance to win instant savings and free LG products
at participating retailers through April 7.
LG's "Do March Right" sweepstakes has been planned to give
consumer a chance to win a trip to the 2012 NCAA Men's Final Four or various LG
products. To enter, fans can visit LG's Facebook page and "like" the
Fan Gate; visit www.LG.com/NCAA; or scan a
picture of the LG "Do March Right" QR Code at participating retailers.
Fishler said several retailers across the country will also run
their own TV spots that tie in with the LG campaign.
Following the Home Court Challenge event, LG said it make
donations in both participating players' names to the Coaches vs. Cancer
charity and the MD Anderson Cancer Center.
Monetary donations will also be made to both organizations, and
LG will donate a number of Nitro HD smartphones along with a year of prepaid
AT&T service to patients of the MD Anderson Cancer Center, to underscore
how LG technology "helps make life better for consumers and their families."