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LG Reveals New 3D LCD Sets, Sound Bar

12/14/2010 05:00:00 PM Eastern

LAS VEGAS - Among a veritable boat load of new CE introductions
slated for International CES, LG Electronics
pre-announced Tuesday that it will showcase the next generation of 3D-capable
LED full array backlit LCD TVs featuring its new Nano Lighting Technology for
improved clarity.

 LG

Models in the LW7700 and LW9500 and LW7700 LED edge-lit LCD TV
series with include the Nano Lighting that is said to produce pictures that are
brighter, clearer and smoother than earlier models.

The system uses an extremely thin film printed with a proprietary
light dispersion pattern combined with LED edge lighting to disperse light more
evenly across the screen.

Panels in each series also employ anti-reflection coating, and
improved local dimming technology in both 2D and 3D with Micro Pixel Control.

The technology is said to manipulate individual LED blocks, while
Micro Pixel Control extends the color range.

The LW9500 series adds LG's TruMotion 480Hz, while the LW7700
features LG's TruMotion 240Hz, for reduced blurring of motion images.

The sets all feature LG's Infinia ultra-slim single-panel-of-glass
profile designs.

Screen sizes in the series include 47-, 55- and 60-inches and all
are expected to be THX 2D and 3D certified by launch.  Pricing is expected to be announced at
International CES.

The sets will also employ LG's new twist on connected TV systems,
which will be detailed at the show.

LG also pre-announced its first
soundbar Tuesday.

The company is launching a model designed
for 42-inch-and-up TVs, offering two digital inputs, a Dolby Digital 5.1
decoder, proprietary virtual-surround
technology, wireless 140-watt subwoofer, stereo Bluetooth transmitter
and receiver, and USB Host port to control MP3/WMA-file playback from connected
MP3 players.

The bar lacks HDMI inputs and
outputs.

In other news, LG turned the switch on a new prominently
displayed LED billboard in the middle of New York City's Times Square, Tuesday
afternoon.

The display and sign will give the company major visibility
during the upcoming New Year's Eve festivities.