twice connect

LG Phone Ties In With ‘Transformers’ Movie

6/16/2009 02:49:00 PM Eastern

Los Angeles — LG Electronics will launch a new promotion for its mobile phones in a tie-in with the summer film, "Transformers: Revenge of the Fallen" from DreamWorks, Paramount Pictures and Hasbro.

The campaign will include a TV commercial directed by “Transformers” director Michael Bay and will offer an in-store promotion with Verizon Wireless. The campaign also includes a sweepstakes that consumers may enter by texting and an online game that consumers can access at a micro site, based on the movie.

The LG campaign centers around a limited-edition Versa phone, announced at the CTIA Show and created for consumer promotions. The phone is branded with logos from the movie and has voice tones and ringtones that tie in with the movie that makes its debut on June 24. The phone will be available through in-store and online promotions. 

LG already kicked off on June 1 a 30-second TV spot featuring the Versa and “Transformers” characters.

Nationwide PrimeTime 2014

Scenes from Nationwide PrimeTime buy fair held in

ProSource Meeting Filled With Optimism

San Antonio — Optimism reigned at ProSource’s

Ingram Draws 500 To Spring Vendor Expo

Scottsdale, Ariz. — Ingram Micro Consumer

CEA Holds ’14 Digital Patriots Dinner

Washington — CEA held its annual Digital Patriots’

8 Technology Accessories For a Greener Earth

An Earth Day review of Earth-friendly products, by

BrandSource Shows Diverse Product Selection

BrandSource’s Summit show at the Marriott World