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LG BD390 Now Available With DivX HD Support

5/19/2009 10:39:00 AM Eastern

Englewood Cliffs, N.J. — LG Electronics and San Diego-based digital compression company DivX jointly celebrated Tuesday the availability of what they called the first LG Blu-ray Disc player capable of playing back 1080p high-definition DivX video files.

The previously announced LG BD390 ($399 estimated street retail) Wi-Fi-enabled Blu-ray Disc player is now shipping in both the United States and Europe, LG said. The player will allow consumers to take their DivX HD videos from their PC, burn them to DVDs or flash drives in up to 1080p resolution, and play them back on the Blu-ray player connected to their TV set.

LG said DivX HD 1080p content can also be streamed directly from a network with a DLNA server.

The DivX HD video file compression is said to provide high visual quality from a significantly reduced digital file size. The codec will allow approximately two hours of high-quality DivX HD video on an 8GB media card, DivX said.

"LG is heralding a new direction for the Blu-ray industry with the full-feature high-end BD390 and incorporating support for DivX HD 1080p video is a key product differentiator," said Simon Kang, CEO and President of LG Home Entertainment. "With playback for DivX HD, the LG BD390 provides an expanded full HD viewing experience."

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