twice connect

Lenbrook To Keep Two Rep Firms

5/04/2011 02:22:00 PM Eastern
Sharon, Mass. - Lenbrook America will retain only two independent rep firms as part of its plan to begin selling its NAD and PSB home audio brands direct to retailers.

Lenbrook is also going direct in selling the Tivoli Audio brand, whose marketing functions continue to remain in the hands of manufacturer Tivoli Audio.

Lenbrook will retain the NuTech Group for the sale of NAD, PSB and Tivoli Audio in the mid-Atlantic region and Connected Marketing for the sale of Tivoli Audio in the metro New York region, the company told TWICE.

Beginning June 1, sales in all other regions will be managed by three regional sales managers, each responsible for sales of the NAD, PSB, and Tivoli brands. They will report to Dean Miller, who earlier this year was appointed president/CEO of the U.S.-based subsidiary of Canada's Lenbrook Group.

Earlier this week, TWICE reported that the company was going direct because of retail consolidation in the specialty-A/V channel, a flat audio specialty market, and continued rising business costs.

Want to read more stories like this?
Get our Free Newsletter Here!

Curated By Logo