Sharon, Mass. - Lenbrook America will retain only
two independent rep firms as part of its plan to begin selling its NAD and PSB
home audio brands direct to retailers.
Lenbrook is also going direct in
selling the Tivoli Audio brand, whose marketing functions continue to remain in
the hands of manufacturer Tivoli Audio.
Lenbrook will retain the NuTech
Group for the sale of NAD, PSB and Tivoli Audio in the mid-Atlantic region and
Connected Marketing for the sale of Tivoli Audio in the metro New York region,
the company told TWICE.
Beginning June 1, sales in all other
regions will be managed by three regional sales managers, each responsible for
sales of the NAD, PSB, and Tivoli brands. They will report to Dean Miller, who
earlier this year was appointed
president/CEO of the U.S.-based subsidiary of Canada's Lenbrook Group.
Earlier this week, TWICE
reported that the company was going direct because of retail
consolidation in the specialty-A/V channel, a flat audio specialty market, and
continued rising business costs.