New York - Kobo announced its Vox tablet PC will hit stores
starting today with a $199 suggested retail.
regional retailers, said Matthew Welch, Kobo's GM.
The Vox runs the Android 2.3 OS, has 8GB of internal memory
and can take a 32GB SD card. It is the Kobo's first dedicated tablet and will
join the company's e-reader line.
The Vox is a fully functional Wi-Fi tablet with a 7-inch color
touchscreen, but Welch said the design kept reading as the Vox's core.
The company is using an FFS display technology to deliver a
good reading experience in bright environments, Welch said.
The company intends to differentiate the Vox from its
competitors, like the Kindle Fire, by touting the fact a Vox owner can take any
books purchased for the device and read them on any other e-reader, except the
The Vox comes with access to 15,000 apps and 2.5 million
books through the Kobo bookstore.