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Kobo Ships Vox Tablet

10/28/2011 12:01:00 AM Eastern

New York - Kobo announced its Vox tablet PC will hit stores
starting today with a $199 suggested retail.

VoxThe Vox is available at Best Buy, Fry's, Target and other
regional retailers, said Matthew Welch, Kobo's GM.

The Vox runs the Android 2.3 OS, has 8GB of internal memory
and can take a 32GB SD card. It is the Kobo's first dedicated tablet and will
join the company's e-reader line.

The Vox is a fully functional Wi-Fi tablet with a 7-inch color
touchscreen, but Welch said the design kept reading as the Vox's core.

The company is using an FFS display technology to deliver a
good reading experience in bright environments, Welch said.

The company intends to differentiate the Vox from its
competitors, like the Kindle Fire, by touting the fact a Vox owner can take any
books purchased for the device and read them on any other e-reader, except the
Kindle series.

The Vox comes with access to 15,000 apps and 2.5 million
books through the Kobo bookstore.